Let’s get right to it: not every landscaping SEO company is worth your investment. Some just sell generic plans. Others outsource everything and barely answer your calls. If you want real results, you have to look for a company that understands SEO for landscapers inside and out.
So, how can you spot a company that delivers? Start by checking what they focus on. Experience with local search is huge for landscaping. If they have never worked with a business like yours, it is easy to waste months for little or nothing.
Key Areas to Judge Any Landscaping SEO Service
If an SEO agency cannot explain how they get landscaping leads, keep looking. That detail matters.
Evaluate these areas before signing anything:
- Past results – Ask for client examples, not just “we are the best.”
- Transparency – Do they show you reports regularly?
- Custom plans – You want a strategy tailored to your services and city.
- Content – Is it written for humans or just for search engines?
- Local SEO – Do they claim and update your profiles, or skip this step?
- Link building – Are they getting quality links from relevant sites?
- Review management – Do they help you gather and reply to reviews?
Warning Signs You Should Not Ignore
Some companies promise first page rankings in thirty days. I have never seen that work long term. The biggest issues I see:
- Vague “secret methods” – If they cannot share their process, they may be taking shortcuts that put your site at risk.
- Low prices that sound too good – Good SEO is not cheap. Something has to give.
- No mention of content – Content matters now more than ever for landscaping digital marketing.
Questions To Ask Before Hiring Any Landscaping Marketing Agency
- How do you measure project success?
- Can I see examples of rankings you achieved?
- Who writes the content?
- Do you have any clients in my area?
- How often do you update me?
- Will I own my website and data if we stop working together?
- What happens if there is a drop in leads?
I once worked with an agency that owned my domain. That was a problem later. Now, I always ask upfront.
What Can Landscaping SEO Services Look Like?
A typical monthly package from a landscaping SEO company might cover things such as:
- Writing and publishing one to four new blog posts
- Managing and posting to your Google Business Profile
- Building local links – sometimes by joining community associations
- Sending monthly progress reports with rankings and traffic
- Rewriting or expanding key service pages to attract more local searches
- Creating city or neighborhood landing pages
- Asking for and replying to customer reviews
Not every company does all of these, but most good agencies cover the basics.
What Does Success Actually Look Like?
Sometimes, the phone rings. Sometimes, the form gets filled out. More importantly, you get landscape contractor leads who are closer to hiring you. You avoid price shoppers looking for the lowest bid.
Here is a table of what you may see before and after hiring a qualified landscaping marketing agency:
Before | After | |
Phone Calls | Few, mostly referred clients | Regular, from web searches |
Website Traffic | Low and inconsistent | Steady increase each month |
Lead Quality | Any job, often small | Projects matching your services |
Reviews | Maybe a handful | Noise in your inbox from new reviews |
Is SEO All You Need For Landscaping Leads?
No. I would not say that you should ignore other channels. Paid ads, directories, and word of mouth still help. But SEO gives you a higher return long term.
What Do Reviews Tell You?
Most landscaping SEO companies will show testimonials, but some will not. Be a little skeptical. Ask to contact past clients. Check if reviews sound real or if they feel copied and pasted.
Why Many Landscapers Pick the Wrong Vendor
One big issue: businesses pick based on the cheapest price. The lowest quote rarely brings the best quality work.
Another common mistake is hiring someone who does not do just SEO for landscapers, but covers any business. Focus matters in this field. You want an honest answer to how many landscaping companies they actually work with.
Will SEO For Landscapers Work in Every City?
I wish I could say yes. The truth is, some cities have very little competition, so you can rank quickly. In larger cities, with dozens of landscaping companies, it takes longer and requires more resources.
Competitive markets need larger budgets, better content, and more patience. Small towns are an easier ride, but fewer leads.
Should You Trust An Agency With Long Contracts?
I think month-to-month is safest, at least for the first six months. Long contracts sometimes mean getting locked in with poor results. Good companies keep you around because of results, not paperwork.
What To Expect in the First Six Months
- First month: Audits and fixing technical issues
- Second and third month: New pages, early content, review requests
- Fourth to sixth month: Increased rankings, some leads growing, more contacts by web
Patience matters. Landscaping businesses that panic and quit early lose their investment.
When to Walk Away From an SEO Agency
If you see any of these, do not be afraid to pause or quit:
- No reporting after two months
- Traffic drops with no clear answer
- Leads stop improving and no plan is made
- Communication dries up
You can almost always find another landscaping SEO company if you know what to look for.
Finishing Thoughts
Picking a true partner for landscaping digital marketing can feel risky up front. But not picking at all means leaving clients for other companies to win. Make a list of what you expect. Watch their results. Good agencies make the process simple, but do not expect miracles overnight. If you take nothing else, remember this: steady, real results last. Big promises rarely do.